Our Story
Making genuine Italian pizza with dedication since 1985
From Naples to Your Neighborhood
'WholeFoodLane started with a humble vision: to introduce true Neapolitan pizza to Chicago. The Rossi family opened our doors in 1985 as a quaint, locally-owned restaurant steeped in family traditions.
Marco Rossi, the original founder, mastered the craft of pizza-making in her Italian journey, learning from esteemed pizzaiolos in Naples, the cradle of pizza. She came back to the UK with a mission to replicate the experience of authentic Italian pizza, utilizing age-old techniques and unparalleled ingredients.
Our once small 12-seat venue has expanded into a cherished neighborhood fixture, yet our devotion to excellence and originality remains firm. We continue to employ traditional wood-fired ovens, prepare our dough from scratch each day, and choose only the most superior ingredients available.
'WholeFoodLane is still operated by the Rossi family with the second generation at the helm, leading a team filled with enthusiasm. Although we've adopted modern conveniences, at our core, we stay true to our foundations: crafting delectable, authentic pizza that unites people.
Our Values
Quality Ingredients
Our ingredients are of the utmost freshness and quality, sourced from local growers and Italian suppliers to guarantee genuine tastes.
Traditional Methods
We create our pizzas with meticulous age-old skills, including a 48-hour fermentation process for our dough and traditional wood-fired ovens for baking.
Community Focus
Our belief extends beyond the restaurant's confines; we actively contribute to the community, engaging in local activities and fostering an inviting ambiance for everyone.
Sustainability
We strive for sustainability, focusing on reducing food waste, utilizing eco-conscious packaging, and endorsing sustainable farming methods.
Meet Our Team
The enthusiastic team members behind our delectable pizzas
Marco Rossi
Owner & Head Chef
Owner of the second generation with Naples training, doggedly refining our offerings for more than 15 years.
Alexa Mendoza
Executive Chef
An Italian-trained culinary expert with 12 years in the field, excelling in innovative seasonal creations.
Luca Bianchi
Master Pizzaiolo
A Naples native with over two decades of experience in the art of pizza perfection and the mentor for our pizza chefs.
Emma White
Restaurant Manager
Guaranteeing an unparalleled dining journey, she manages the hospitality team with friendly precision.
Henry Kim
Sommelier & Beverage Director
Oversees our selection of beverages, specializing in Italian juices and ideal pairings for our pizzas.
What Our Customers Say
This Neapolitan pizza is the closest encounter to Italy I've had abroad. The dough is incredibly chewy and displays the characteristic charred blisters from a wood-fired oven.
Chris Baker
I'm impressed with 'WholeFoodLane's commitment to local produce and eco-friendly processes. You can really differentiate the quality in each mouthful. The seasonal dishes are highly anticipated!
Linda Turner
I've frequented this spot for countless years, and they consistently deliver impressive quality. The staff's hospitality makes everyone feel like kin, and the pizzas are divine—especially the Truffle Mushroom.
Rick Ford
Awards & Recognition
Top Pizzeria in Karlville
Local Gastronomy Awards, 2019-2023
Top 50 Pizza Spots in the UK
Countrywide Restaurant Index, 2021-2023
Certified Genuine Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Eco-Friendly Business Award
Local Green Committee, 2022
Come Visit Us
Discover true Italian pizza in a setting full of warmth and conviviality